Starting a Blog? You Don't Have to Niche Down-Do This Instead - youramericanmoney
Author: Michelle
Description: It's amazing to me when I realize that I've been blogging for six years! And, I show no signs of slowing down. Put simply, I love blogging, the community, the stories of transformation, and all of the resources shared. In 2012 I started blogging about personal finance. My money was a mess and I had…
Date: 2018-02-15T02:00:00+00:00

- Skip to main content
- Skip to primary sidebar

## Additional menu

# Starting a Blog? You Don’t Have to Niche Down-Do This Instead

posted on 14 February, 2018

Pin28
Share
Tweet
28 Shares

It’s amazing to me when I realize that I’ve been blogging for six years! And, I show no signs of slowing down. Put simply, I love blogging, the community, the stories of transformation, and all of the resources shared. In 2012 I started blogging about personal finance. My money was a mess and I had found solace in reading other pf blogger’s blogs. Then I discovered that a conference called FinCon was being held in Denver. And, ALL OF MY FAVORITE bloggers were there (geeky fangirl moment). So, I decided to go. And, it was the only time that this extrovert held back. For 3 or 4 days (hard to remember because it has been awhile) I just soaked it all in and I loved every moment of it. And, even though I primarily blogged about personal finance, I realized that you don’t have to niche down like everyone tells you.

* In order for me to support my blogging activities, I may receive monetary compensation or other types of remuneration for my endorsement, recommendation, testimonial and/or link to any products or services from this blog. Please read my disclosure here.*

## Embrace Creating Content Verticals

Within your blog. What on earth am I talking about? Here’s the thing that I’ve learned over the years (and has been confirmed by people who look closely at statistics:

### 80% of the people who come to your blog…probably won’t return

It’s nothing personal. Basically, if they found you and you helped the reader answer a question-they are happy! They may share your post, tell people about you, or forget about you-and, that’s ok. Because of this statistical reality you could (and should) write about lifestyle topics that relate to your overall blog topic. Below are examples of some of the content verticals that I share on this blog (all cycling back to your money-personal finance).

- Earning more-I love sharing all the ways there are to make more money. Typically, I like to share all of the side-hustles that I’ve worked, or that friends of mine have worked. With the goal of helping the reader with any and every issue that they may need to anticipate if they opt to earn more using any of my suggestions.

- Blogging as a Business-This is a newer vertical that I’m focusing on this year. Once you’ve blogged for 6 years you have a ton of wisdom regarding all things blogging. And, with that in mind, I’ve decided to share that wisdom with my readers.

- All things Food-I LOVE food. And, for some weird reason, I’ve never written about it even though changing my grocery habits helped me save THOUSANDs! And, I still grocery shop at Whole Foods.

- Lifestyle Topics-That I like to call “woo-woo” and these posts are ALWAYS shared on Mondays. These posts are for the 20% of my readers who could care less about how-to’s and prefer to connect to my personal story. I really love writing these posts and made a point of letting these regular readers know that Mondays was “their” day.

## You Don’t Have to Niche Down

But, there are a couple of things that bloggers who take this approach may want to keep in mind. You may still need to house your blog under a specific niche such as:

- Lifestyle-These blogs tend to be more personal, walking through people’s daily lives.

- Personal Finance

- Travel

- Food

- Photography

- Cultural Topics

Then, you would write content verticals that circle back to that niche. It should make sense to both your one-off visitors and your blogging fans.

## More Ways to Make Money

This approach enables bloggers to explore more ways to monetize their blogging projects. I have two very different blogs and those blogs have different verticals within them. I love this because I am able to strategize different ways to earn more money.

## Want to Start a Blog?

I love blogging! It has been an incredible experience, transformed my life, and connected me with a ton of amazing people. Blogging is a pretty cheap activity and I recommend hosting your blog with Siteground. Many bloggers have begun leaving HostGator and BlueHost and moving to Siteground. Myself included! Read why I’m leaving HostGator and BlueHost (I have 2 blogs one on each hosting platform) and moving to Siteground. If you’re a new blogger Siteground will cost around $3.95 a month (depending on the size of your audience). They have great customer service and tutorials on how to host your new WordPress blog on Siteground.

## Elite Blog Academy

Looking to take your blogging game up a level? Check out Elite Blog Academy. I had the good fortune of taking this awesome class a few years ago. Not only did I learn that blogging could actually be a business that makes you money-I learned the technique behind blogging as a business.

I also met a number of incredible bloggers who have retired their husbands after growing their blogging businesses. And, EBA was a cornerstone to their success (plus hard work and great writing!) You don’t have to niche down, but you do have to focus and implement. Check out the following free guide to get a “taste” of the type of content that EBA shares with its students.

### Click the following link to get the free guide “The Secret Blueprint for Blogging Success”

The following two tabs change content below.

- Bio
- Latest Posts

#### Michelle

I am an obsessive foodie, but not self-righteous with it, love travel, meeting new people, helping you look good, and am freaked out by people who don't enjoying reading...something! Grab a Perrier, read my blog, feel free to drop me a line! Hope to hear from you soon.

#### Latest posts by Michelle (see all)

- How to Design a Boycott Strategy That Works for YOU - 6 February, 2025
- How Work Policies Against Black Women Birthed a Love of the Soft Life - 20 March, 2024
- How Taylor Swift’s IP Victory Could Change the Business of Music - 28 February, 2024

### Share this:

- Share on Facebook (Opens in new window) Facebook
- Share on X (Opens in new window) X

Pin28
Share
Tweet
28 Shares

## Reader Interactions

### Comments

1. giulia says

   15 February, 2018 at 1:27 am

   really really intyeresting thanks for sharing!

   Reply

### Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Comment *

Name *

Email *

Website

Current ye@r *
Leave this field empty
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

#### Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.